Product Review: Vitamin Water is All You Need
by Brittany Kelly

“Vitamins + water = all you need.” The slogan of the increasingly popular drink, Vitamin Water, is quite accurate, as the beverage provides you with the basic necessities that your body requires on a daily basis. Glacéau Vitamin Water is a low calorie, great tasting, and nutrient enhanced water. “Consumers connect with glacéau vitamin water on three levels: flavor, function and formula. It’s all about giving consumers an experience, and it began with the vision of one consumer,” said creator, J. Darius Bikoff. The drink includes flavors ranging from, “Endurance” to “Immunity.” Rap artist, 50 cent, an apparent fan of the drink partnered with Glaceau to create his own flavor, “Formula 50” which only contains 50 calories per serving. This grape flavored formula’s label reads, “inspired by today’s most talked about artist, hottest record producer, and soon-to-be movie star, this not-so-hypnotic tonic contains (hint, hint) 50 percent of many of the important vitamins that you need every day.” Each of the fourteen-beverage flavors is creative and unique which appeals to the costumer.
So, what’s inside of a bottle of Vitamin Water? Vapor Distilled/Demonized Water is the main ingredient; Crystalline Fructose, which is a much nicer alternative to HFCS; Citric Acid; and a handful of vitamins such as B3, B5, B6, and B12. And that’s it. No preservatives, no chemicals. A New York Times article on Vitamin water interviewed important sources all agreeing on the greatness of Vitamin Water. J. Darius Bikoff, the president of Energy Brands, said that Glaceau Vitaminwater ‘’totally works for me.’’ ‘’You have to judge for yourself,’’ Mr. Bikoff said. ‘’The thousands of consumers who call us and e-mail us are all sharing their stories about feeling good about what they drank with Glaceau Vitamin water.’’
What about when vitamin water is compared to Gatorade or any other athletic enhancing drink? Well, it just so happens that Glacéau has also created a drink to help the sportsman excel, by adding extra b-vitamins and electrolytes. Vitamin water also scored higher then Gatorade and Powerade on Dr. David Katz health review on ABC Good morning America.
If you are one of the millions who crave and long for the refreshing quench that Vitamin Water provides, you have probably noticed that there is more to this drink then the average customer thinks. If not, then next time you grab a Vitamin Water, pause, take a moment before gulping down you’re drink, and read the bottle. Yes, read it. I’m not asking you to examine nutrient facts, or figure out what the appropriate serving size is. What I’m trying to say is that the side of your bottle contains informational yet a hilarious approach at informing the consumer about the specific flavor they are about to down. For example; “remember the jetsons? All they had to do was push a button to get dressed, microwave a pill to eat a three-course meal and throw astro out on the treadmill thingy to walk him. Talk about the good life. Well, we created this all-in-one product containing more nutrients you need from vitamins a to zinc. Think of it as a drinkable Swiss army knife. Ok, so we didn’t invent the flying car or robot maids, but come on…like that’s ever going to happen.”